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Your Revenue, Management, and Marketing Partner


HiYield Revenue Management

We provide expert analysis of your needs and tested solutions you can use.


If you are looking to increase the revenue your hospitality business brings in daily, monthly or yearly, we can help.  If you want a partner in creating efficiencies and managing your overhead, we can help.  If review sites and OTAs are hurting your destination's reputation, we can help.  

We specialize in turning your business into a profit center.  Contact us today if you'd like to work together on increasing your yield. 

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Revenue Management

Increase revenue and occupancy


We offer you an unbiased opinion, utilizing the best tools available to get you the highest revenue per occupied room. 

Management Coaching

Manage the destination of your dreams


We focus on creating a profitable and streamlined operation where your management team and employees want the best for your business and customers. 

Marketing Strategies

Optimize your reputation


We work with your team to monitor and maximize your marketing efforts and destination reputation, both online and traditional.  

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Old School or New School, We Know What You Need to Know

Our Team

Get to Know Us

Cynthia Tunnell

Cynthia Tunnell has been in the hospitality industry for over 35 years. For 10 years, she was a District Manager and District Sales Manager in the Extended Stay Industry. The last 9 years she has been the General Manager for Staybridge Suites in Gulf Shores, Alabama.


While being a GM at the Staybridge Suites, her hotel has been consistently rated the number one hotel in Gulf Shores, due to her leadership and call for the highest level of quality. Her team won the Torchbearer award (highest award you can receive at IHG) twice and the Quality Excellence award four times.


Cynthia's passion in the hotel industry has been about coaching individuals to grow and create new opportunities for themselves. Through the years, she has built strong teams for up to ten extended stay hotels. Through Cynthia's leaderhsip and giving spirit, Staybridge Suites has a reputation in the area for giving back to the community.

While we offer the strategic tactics to manage your RevPar, run your property optimally, and boost your online and offline reputation, what really makes HiYield Revenue Management great is our incredible team. With over 40 years of management experience running hotels and tourism destinations of all types, we truly know the best way to help you. To us, this is not just business.  Learn why we want to work with you and help your property succeed.

Bill Tunnell

Bill Tunnell, CHA, CTP, CTIS, has had more than 40 years in the Hospitality business, working in Executive positions in the lodging, attraction, and CVB areas. For the past 20 years, he was the Executive Director of USS ALABAMA Battleship Memorial Park, Alabama’s premier tourism attraction.


Tunnell was in the first class inducted into the Alabama Tourism Hall of Fame in 1998. He has also been named the Alabama Tourism Promoter of the Year by the Alabama Hospitality Association and Alabama Restaurant Association, and also awarded the Alabama Travel Council’s Award of Excellence, among other honors.


As the past Chairman of many local, state, regional, and international organizations, he knows the importance of coaching the team to excellence and offering his insight in a variety of lodging and hospitality areas. “Being the visitor or the client and putting myself in your shoes, I strive to maximize potential and profit for your business. Looking at situations from the other side has had a positive impact on my success.”

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